Knowledge should appear where the question happens.

A user is reading a course page, an article, or a service page. Sending them elsewhere to ask a question is often where drop-off begins.

What on-page users actually want to see

Ask without leaving the page

Get answers related to what they are reading

Know what to click or do next

Embed into course pages, articles, websites, and member areas

Keep answers relevant to the page context

Answer at the moment of learning or decision

Boundary: answers should stay relevant to the page the user is reading and remain within the knowledge scope intended for that entry point.